Overview
La Fonda de Santiago 🌮 is an authentic Mexican restaurant with pre-hispanic cuisine located in the metropolitan city of Frankfurt, in one of the most popular neighbourhoods of the city. La Fonda de Santiago has been awarded in 2021 “Best Mexican restaurant” in the city (FRANKFURT GEHT AUS!, 2021).
Approach
A crucial part of our investigation was to dive deep into the research and compare the information gathered not only from the main stakeholders but also from the users, regular customers feedback, competitors analysis and our own intakes from the heuristics analysis. Gathering and analyzing of further data, helped us to better understand our users pain points and needs, to establish a problem statement.
In the process of redesigning a website and making a responsive Ecommerce site it was an important part of our development to do a proper research to understand more than frequent consumers, culinary offer and mood of the place.
3 UX/UI Designers
7 days
Figma, Figjam, Zoom, Discord
Methodology:
• Business Research
• UX Strategy Blueprint
• Stakeholders interview
• User Interviews
• Costumer feedback
• Heuristics
• SWOT Analysis
• Feature Comparison Analysis
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Interview 1
"I like the filtering function as it reduces my choices. But for each individual dish I want to be able to choose. I might have an extra request, for example more chili."
Interview 2
"The progress of my order is very nice. It is very important. Just wondering how the progress worked, does it consider when I leave home before the food is ready?"
Interview 3
"I will just look through the food pictures first, choose the ones looking attractive and go to that page in specific to see the details."
